Reusable cups provider WISE – It’s In Your Hands has confirmed that it eliminated 300,000 single-use plastic cups from landfill during the FIRE FIGHT AUSTRALIA (#FireFightAustralia) concert weekend at ANZ Stadium in February this year.  

The bushfire relief concert on February 16 may have been the largest stadium event ever in Australia in terms of beer sales on a single day, with over 15,000 beers poured every 15 minutes during the last five hours of the concert.  

Thanks to WISE thousands of heavy-duty Weights and Measures & NMI certified Re-Use drinking cups were placed in 54 bars around the Stadium in preparation for FIRE FIGHT AUSTRALIA and Queen + Adam Lambert’s Rhapsody Tour performance two days earlier.  

Fans were invited to pay a $2 for their cup, which they could take at the end of the day as a souvenir, return and receive $1 back, or donate it to selected FIRE FIGHT AUSTRALIA charities. WISE’s team was assisted operationally by Parramatta Two Blues rugby club, whose volunteers collected cups from around the venues and managed the donation cages.  

Donations to FIRE FIGHT from cups came to $19,000 during the concert with300,000 single use plastic cups eliminated from landfill at ANZ Stadium during the weekend, including Queen + Adam Lambert’s show. FIRE FIGHT AUSTRALIA (#FireFightAustralia) has now raised $11 million for bushfire relief thanks helped by further fire fight tee sales in recent months by Cotton On.  

Geoff Jones, CEO of TEG, said: “TEG sends our deepest thanks to Craig Lovett and his team at WISE for mobilising and delivering on this fantastic project in just six days. It was herculean effort and we were impressed and grateful at how they delivered for us. 

“As part of efforts to minimise FIRE FIGHT AUSTRALIA’s carbon footprint, it was also the first stadium concert in Australia to offer 100% paperless ticketing to fans who bought tickets online, through Ticketek.”